Earning a glowing recommendation from a happy customer is one of the highest compliments for many businesses. This positive word-of-mouth not only affirms that they’ve made their customer happy, but it also means they’ll potentially gain some new customers as well. But what used to exist strictly as an in-person activity now lives mainly in the digital realm, and marketers can use a few different strategies — such as those listed below — to encourage further positive recommendations.
What’s one digital marketing strategy a service-based business can use to drive more positive word-of-mouth? Why is this effective?