Not sure if your landing page is well-optimized? Look at your conversion rates to find an answer. If your conversion rates are high, then your landing page design has surely worked for you.
But if the conversion rate is low, then chances are that your landing page needs some more work to be done. So what do you do to make your landing page convert more visitors?
Let’s look at 5 important optimization tips that can help you boost your sales, increase your conversions, and earn more profit for your business.
1. Simplify your Landing Page
The first tip that can help you create an effective landing page is to keep it simple. You may think that your visitors may not like it if you keep a minimalistic design for this page. But the truth is that such a landing page actually works better. It can help you get rid of the clutter and make your page distraction-free for your visitors.
This, in turn, will help them focus better on the message you want to convey. So instead of using a lot of bright colors or using banners and ads on your landing page, make sure that it can create an impression in spite of its minimal design. Pick the right words and images to communicate volume.
This will definitely help you convert more visitors by increasing your sales, growing your email newsletter subscribers, or anything that helps you grow your business.
2. Be Smart with the Colors
Another important tip to remember when designing your landing pages is the use of colors. Most successful landing pages know how to make their message more clear with the use of the right colors in the elements of the page. Here’s an example to help you understand better.
Even though the above example uses a minimalistic design, it plays well with the colors it has used. It smartly uses the green in the logo to match the CTA(call-to-action). Similarly, the blue in the logo is used to highlight the features that the product offers. It’s a great way to make things pop against the white background to easily draws people’s attention.
3. Make Your Offer Clear
If your landing page can’t make your offer clear, your visitors won’t bother to stay on your page, let alone convert. So make sure that your visitors quickly understand what you’re offering without having to spend much time on your page.
Most marketers make the mistake of making their products or services appear smart. But what works better is when you can make your customer feel smart. So work on your copy properly before you hit the publish button. Figure out how your products and services can help make your user’s life easier. Then twist it to create your copy to make your users feel empowered from using the product.
4. Add a Clear CTA
Your CTA is one of the most powerful elements of your landing page. It’s your landing page that will help your users get the product or service that you’re offering. So adding a clear and relevant CTA to your landing page is one of the major steps to remember.
Without that, there’s a possibility for your visitors to get confused about what steps to take next. By using relevant text on your CTA and designing them in a clear manner, you can guide your visitors on the steps to follow to finally achieve what you’re offering them.
5. Keep Important Section Above the Fold
Keeping your important information above the fold is another very important point to remember when designing your landing pages. This ensures that your visitors grab all the important details without having to scroll down too much. It keeps your visitors from opting out, and you can rest assured that your message has been well conveyed.
So these are some of the tips to remember before you start designing your landing page. If you don’t know how to create a great landing page, try using SeedProd. It’s one of the most powerful drag and drop landing page builders that can help you create highly converting pages within minutes. The best thing about this plugin is that it’s super easy to use. So do try it out and let us know what you feel about it. Don’t forget to follow the above tips to optimize it for better results.