Are you planning on announcing the launch of a new product? You probably are already planning on talking about it on your social media channels. However, there are other marketing channels that you should consider as well. One often overlooked marketing option is creating a press release to talk about your new product. Although the approach to press release marketing has shifted, they are still very effective.
The fact is that press release marketing is still a very important part of disseminating relevant information about your company, generating brand recognition, reaching your target audience in a more defined way and generating leads.
One of the best times to create a new press release is after creating a new product. This form of marketing for new products can be so effective that some companies have spent as much as $25 million for a single press release.
However, you need to know how to write a press release that will grab the attention of journalists writing about your industry.
Do you want to know how to write a press release? Keep reading this post for tips on writing a press release. You will also learn what to do once you finish writing it to ensure it is distributed to the right journalists. You can also look at some press release examples here.
A well-written press release can greatly increase your brand awareness. After crafting your press release, you will need to get it in front of the right people at the right time. However, the focus of this post is going to be on writing the press release properly, because that is going to be the 90% of the battle.
Here are some tips to get started.
1) Determine the scope of your product launch and audience your press release
The subject of your press release should be newsworthy, so that journalists are really interested. New product launches definitely qualify. However, you need to make sure that your new product is
Coming up with an interesting angle about your product launch will not only help you determine the crucial information you need to share, but also who your audience is. So be sure to provide information in a clear and concise manner.
A press release about a new product or service can generate brand buzz and encourage sales. Include the new service or product name, brief details of what it is, the date it will be available and how to learn more about it.
2) Format your press release
Before you start writing, set up your press release document to use standard font and image sizes. The right format makes it easier for journalists to find the important information in your press release quickly and easily. You should use a press release template if possible, which you can easily download from the Internet.
You should add your logo and letterhead at the top of the document and choose the font type, size and color. We recommend that you use a Times New Roman or Arial font for ease of reading, while making sure the text is in black.
Font sizes and styles will differ slightly depending on the part of the press release you are writing, but you can take these recommendations as a rule of thumb:
- Headline: Times New Roman or Arial font, size 14.
- Headline: Times New Roman or Arial font in italics, size 13.
- Body: Times New Roman or Arial font, size 12.
There may be certain exceptions, but these general guidelines will usually work out well.
3) Add contact information
Below your logo, include contact information for a person at your company who can answer questions about your press release. This information should be to the right and placed below your logo. Always include the name of a specific person with their email address and cell phone number.
Who should be the point of contact about your new product launch? If you are running a smaller business and planning on selling smaller quantities of products, then you or your co-owner could do that. If you are planning on selling larger quantities of the product, then it might be better to have the head of your marketing or customer service team be responsible for handling inquiries.
4) Create your headline
The headline of your press release should be between 65 and 80 characters and should be placed at the top center of your document, below your contact information. The headline should be concise and compelling, while clearly communicating the details of your new product launch. You should also consider using keywords in your title that will rank well in Google.
While press releases generally won’t have much value for your SEO, they can appear in Google search results if you include keywords that people frequently use in searches. They might also help you earn some backlinks from other websites that they are distributed on. To find keywords that may fit your topic, you can use a tool like Ubersuggest, for example.
Look for keywords that have a volume of 200 or more, and that align with your post or news.
Featured Image Licensed from Shutterstock.