Will Artificial Intelligence Take My Marketing Job? – Episode 3

Learn about artificial intelligence and machine learning in marketing in this free course: https://bit.ly/2K5TZ26 In this free HubSpot Academy course, you’ll learn an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence. This video is part 3 of a 5-episode series where Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of…

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Skyrocket your eCommerce with Shopping/Product Campaigns – Module 4 – Part 1 – eCommerce Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today we’re going to be covering shopping and product campaigns. In other words, I’m going to teach you how to run ads so you can drive sales to your website profitably. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: https://neilpatel.com/ubersuggest/ Merchant Center – https://www.google.com/retail/solutions/merchant-center/ ____________________________________________ There’s three main marketing channels that you can use, that’ll give you quick traction. It’s Google Ads,…

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How Can Marketers Use Artificial Intelligence – Episode 2

Learn about artificial intelligence and machine learning in marketing in this free course: https://bit.ly/2K5TZ26 In this free HubSpot Academy course, you’ll learn an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence. This video is part 2 of a 5-episode series where Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of…

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Double Your eCommerce Sales With A Few Simple Tweaks – Module 2 – Part 1 – eCommerce Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today is another day of SEO Unlocked and today we’re going to be covering conversion rate optimization. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: https://neilpatel.com/ubersuggest/ HelloBar: https://www.hellobar.com/ ____________________________________________ So let’s dive into the first lesson of this week which is CRO. By focusing on product pages we call them PDPs, you can increase revenue with a few simple tweaks. So let…

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B2B VS B2C eCommerce Marketing – Module 3 – Part 3 – eCommerce Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today’s another day of eCommerce Unlocked. And today we’re going to be going over B2B sales. I know we’ve discussed B2C sales quite a bit, but there’s also a lot of room in B2B. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: https://neilpatel.com/ubersuggest/ knobs.co: https://www.knobs.co/ ____________________________________________ So let’s first look at the general typical B2B sales process. It goes all the way…

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Writing Effective Meta Descriptions and Link Text for SEO

This video is from our Website Optimization Course, free in HubSpot Academy: https://bit.ly/3duJqSF In addition to this free course, try out Hubspot’s free Website Grader and see how your website scores (and learn how to fix it):: https://bit.ly/2VcDpDL In this video, we’ll dig into meta descriptions and link text for SEO performance on your website. When you conduct a search, how do you decide which result to click on? The page title and the meta description probably play huge roles in deciding that a resource is helpful to you. In…

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Content Promotion For eCommerce – Module 2 – Part 3 – eCommerce Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today, we’re going to be breaking down content promotion. Just in the last lesson, I ended up breaking down how to create content. And now that you’ve created content, it’s time to promote it so that way you can get some traffic and of course generate those sales. RESOURCES & LINKS: NerdWallet – https://www.nerdwallet.com/ Ubersuggest – https://neilpatel.com/ubersuggest/ ManyChat – https://try.manychat.com/ecomhome Hello Bar – https://www.hellobar.com/ Whether it’s blog posts, product pages, category pages, and…

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A Deep Dive Into Branding, Data & Experience – Module 7 – Part 1 – SEO Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! This is our last week of SEO Unlocked. And today we’re going to be covering brand and experience. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Survey Monkey: https://www.surveymonkey.com/ ____________________________________________ Now with that, let’s dive right into step number one, understanding your market. Look, how do you know if your market is good? Because if it’s bad, you’re going to waste a…

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CMS Hub – Boom Box

Learn more about CMS Hub: https://bit.ly/HubSpot-CMSHub ——– About HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of CMS Hub, Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business. Free Case Study Reveals: How…

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How To Build Paid Campaigns On YouTube, Etsy & Instagram – Module 4 – Part 2 – eCommerce Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today, we’re going to be talking about additional marketing channels. The ones outside of Facebook Ads, Google Ads, or even Bing Ads. They’re all great and we cover those in our previous lesson. But today, we’re going to be covering other marketing channels. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Crazy Egg: https://www.crazyegg.com/ ____________________________________________ And one of your highest converting marketing channels,…

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Digital Transformations Through Technology

Brendon Dennewill, CEO of Denamico, has made a key distinction in their flywheel model: they put customer experience in the center. Learn how to leverage data, systems, processes, and technology to help your clients succeed with a true digital transformation of their customer experience. Subscribe to the HubSpot channel: https://www.youtube.com/user/HubSpot/sub_confirmation=1 ——– Visit HubSpot: http://bit.ly/VisitHubSpot Learn at HubSpot Academy: http://bit.ly/VisitHubSpotAcademy Let’s connect! Follow HubSpot on: Facebook: https://www.facebook.com/hubspot/ Instagram: https://www.instagram.com/hubspot/ Twitter: https://twitter.com/HubSpot LinkedIn: https://www.linkedin.com/company/hubspot ——– About HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of…

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How Distance Brings Coworkers Closer Together

If you’ve ever worked as part of a team you’ve probably experienced this: There are some colleagues who you work with regularly, and develop a close relationship with, and some… not so much. But now that everybody’s remote, we’re seeing the opposite effect: teams have become closer than ever. Why is this so, and how are they doing it? I turned to my team to find out. Subscribe to the HubSpot channel: https://www.youtube.com/user/HubSpot/sub_confirmation=1 ——– Visit HubSpot: http://bit.ly/VisitHubSpot Learn at HubSpot Academy: http://bit.ly/VisitHubSpotAcademy Let’s connect! Follow HubSpot on: Facebook: https://www.facebook.com/hubspot/ Instagram:…

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How to Use Advanced Features in Google Analytics – Module 06 – Lesson 3 – SEO Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today in SEO Unlocked we’re going to be going over Google Analytics part two. In other words, I’m going to help you master Google Analytics and got into some of the nitty-gritty details that you need to know to really succeed. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Google Analytics: https://analytics.google.com/analytics/web/ Google Search Console: https://search.google.com/search-console/welcome SurveyMonkey: https://www.surveymonkey.com/ Hotjar: https://www.hotjar.com/ ClickFlow: https://www.clickflow.com/…

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Marketing on Etsy, Walmart, eBay & Facebook Commerce – Module 3 – Part 2 – eCommerce Unlocked

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today, we’re going to be covering additional sales channels. Just like leveraging Amazon, additional sales channels, all the other platforms out there like Walmart, eBay, they’re actually very similar. So going over them, implementing them, it’s actually not going to be too hard. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: https://neilpatel.com/ubersuggest/ Many Chat – https://try.manychat.com/ecomhome ____________________________________________ First off, if you want…

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Is Mindfulness and Meditation a “Required” Employee Perk?

Ever feel stressed? Overworked? Burned out? Or like you just want to be… healthier? Your employer might actually be able to help. Over the past few years, the conversation around work-life balance has come into focus, and some businesses are increasingly emphasizing health, wellness and psychological safety at work. As part of this, more companies are offering virtual mindfulness and meditation activities scheduled throughout the workweek. In fact, mindfulness programming is becoming something of a “required perk”; a responsibility businesses have to support the health and wellness of their employees.…

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Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course

Free Case Study Reveals: How to Get 260.7% More Organic Traffic In 14 Days Using Old Content! Today I’m excited to announce eCommerce Unlocked. Over the next four weeks, I’m going to teach you how to get more sales to your e-Commerce business. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG ____________________________________________ It’s important that you define what you want to achieve before you begin. With this course, we’re focusing purely on e-Commerce. And just in case you don’t know…

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