The Best Social Media Platforms for Video Content in 2022 [Consumer Data]


As of June 2021, TikTok users on Android devices now spend more time each month watching content than YouTube users (also on Android devices). In UK countries, the difference is even more drastic than in the U.S. as TikTok users continue to watch more video content than on YouTube.

Additionally, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.

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8 New Social Media Platforms Marketers Should Watch in 2022


According to 2021 HubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly basis.

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