These 20 A/B Testing Variables Measure Successful Marketing Campaigns

86c621fb43c032b8f4b0d360e9cd44b6 - These 20 A/B Testing Variables Measure Successful Marketing Campaigns

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing.

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9 A/B Testing Examples From Real Businesses


Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

So, what’s the recipe for high-impact success?

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