9 A/B Testing Examples From Real Businesses

Why Word-of-Mouth Advertising is so important in Ecommerce

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

So, what’s the recipe for high-impact success?

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WhatsApp Adds Another Layer of Security to Encrypted Chat Back-Ups

Despite concerns from authorities, and various Governments calling for Facebook not to add more messaging encryption, it’s pushing ahead with its data security push anyway, with its latest update being a new, optional layer of protection for your message back-ups stored outside of WhatsApp, the company’s most-used messaging app. Last month, WhatsApp added end-to-end encryption…

How to Write a Great Value Proposition [4 Top Examples + Template]

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It’s also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing…

Facebook Adds New Shipping Options to Marketplace Facilitating More eCommerce Activity

Facebook continues to evolve its on-platform shopping tools, this time with the addition of new shipping options on Marketplace, which will enable people to expand their pool of items to buy, facilitating more eCommerce activity in-app. As you can see in this example, shipping on Marketplace, which is now available to UK users, will enable…

Free YouTube Intro Maker

Welcome to our free YouTube intro maker guide. In this video we’re going to go over some of the best YouTube intro maker tools. available. Having a great intro to your video can help grow your channel, increase views, and get more subscribers. Unfortunately, most YouTube Intro makers cost money, but all the tools we’re … Read more

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more…

Facebook Shares Insights into Halloween Shopping Trends on Facebook Marketplace [Infographic]

Halloween is coming up fast, and with COVID restrictions easing in many regions, it looks set to be a major point of celebration, and a return to traditions that were suspended due to the pandemic last year. Have you got your Halloween marketing strategy locked in yet? If you’re still seeking inspiration, or have some…

FTC Sends Out Official Warnings to Over 700 Brands Over the Use of Fake Reviews

As eCommerce continues to rise, so too do deceptive methods of advertising, including fake reviews, undeclared paid endorsements and other practices that fall foul of federal laws. And now, the FTC is looking to step up its action on this front, with the Commission this week sending out notices to over 700 businesses, including Facebook,…

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