Digital Marketing: How to set-up your Shopify e-commerce website

Okay, good morning, everyone. My name is Mona Aisha and I am the communications coordinator for Mbac. Welcome everyone to today’s webinar on how to set up your Shopify e-commerce website. This is the third series part in our digital marketing series, and today’s session is brought to you by the city of Mississauga and presented by the Mississauga Business Entrepreneur Center.

So mbek is a part of the city of Mississauga’s economic development office. We are your central source of information and guidance for small business owners and entrepreneurs. So, to start off, I will be reading our land acknowledgment.

We acknowledge the lands which constitute the present-day city of Mississauga as being part of the treaty lands and traditional territory of the Mississauga of the Credit First Nation, the Seneca and Atawanderon, and the wider Houdini confederacy, and here on Wenda, first nation.

We acknowledge the Anishinabe, the Ojibwe nations of the Haudenosaunee confederacy, the Hiranonda, and all other people who lived on these lands. Since time immemorial, the city of Mississauga has been home to first-nation Metis and Inuit peoples as a municipality.

The city of Mississauga is actively working towards reconciliation by continuing to strengthen our relationship with indigenous communities. We formally recognize the Anishinaabe origins of our name and will continue to make Mississauga a safe space for all indigenous peoples.

Again, mbac is a part of the city of Mississauga’s economic development office, and we are your central source for information and guidance for small business owners and entrepreneurs. We currently have free business information and guidance, webinars and workshops, resources and tools, training and mentorship programs, as well as entrepreneurship programs.

We are only providing our services remotely, and our hours are from Monday to Friday, from 9 a.m. to 5 p.m. More information on our office can be found at To view any past webinars and workshops similar to this one, feel free to visit the futures.

Unlimited dot c forward, slash small business forward, slash training, webinar training, webinars and workshops. So we are here to help. Our team of consultants is shown on the screen. So we’ve got John Lamb, who is our entrepreneurship and innovation specialist. You can contact him at John.

as well as Susan Loveless, who is our small business consultant, and her contact information is, so more contact information is below as well for small business support and success.

You can contact us through email, which is Do we have our phone number, which is 905-615-4460, or through our website for more information, which is the saga dot ca forward? Feel free to connect with us on any social media platform at Mississauga edo, including Instagram, Facebook, LinkedIn, and Twitter.

We also offer our business advisory services, which are also provided remotely. Some services include legal services, accounting services, business operations, sales strategies, digital marketing, as well as our scale-up services mortgage animation, which can again be found in the future, is unlimited dot c forward, slash business advisory.

Another programme we offer is the Starter Company Plus program. Applications will be open next year. Please accept my apologies for this year’s July 2022. This programme offers free training and business skills development, a free mentorship and guidance program, and the opportunity to apply for a programme grant of up to five thousand dollars.

Applications will open in July 2022, and more information on this programme can be found at Slash starter company plus. Another programme we offer is the summer company programme.

The Pro company programme is for those aged 15 to 29 years who are looking to open a business with their business idea. As a result, the summer company programme can assist you in launching and developing your own summer business by providing free business training and mentorship, as well as the opportunity to receive a grant of up to $3000.

So, for this program, applications will open in March 2022, and more information can be found at forward,slashing. young entrepreneurs. At this time, I will be handing it off to our panellists for today. So we have Sahana, who is our DMS project coordinator, and Sally, who is our digital squad. Member, thank you very much, Mona, and, as Mona mentioned, my name is Hana, and I am the DDMS project coordinator; I’m here with Sally, who is a member of our digital service squad.

So what is the digital main street program? So the digital main street programme is a programme designed for brick-and-mortar small businesses. Here in the city and as part of this program, we provide a free digital assessment of your business, help to enhance your online business presence and provide free, one-on-one guidance, resources and recommendations on growing digitally.

So if you are a brick and mortar business here in the city of Mississauga, please feel free to sign up and you can find our forms at, slash digital mainstream, and in terms of our upcoming webinars, uh.

Today, Sally will be presenting on Shopify, but you know, this week as well. We have part two on how to optimise your Shopify store. Additionally, we have other great webinars coming up, such as how to use TikTok for your small business, how to use Mailchimp, and lastly, how to optimise your Google, my business, and lastly, a few reminders for today’s session.

Audio is available for speakers and panelists. For speakers and analysts, only the camera display is available. Only this session is being recorded and available after today’s session. Please use the chat area to offer comments and ask questions. Please put them to all panelists. And lastly, today’s presentation, resources, and a feedback survey will be emailed to attendees.

Following today’s session, last but not least, I’ll be giving it over to Sally, who will be presenting today on how to set up your Shopify ecommerce website. Thank you. Sahana, share my screen here. Good morning.

Everyone, my name is Saleh, and I’m a digital service squad team. Member for the City of Mississauga today. I’d like to tell you about Shopify and how it’s a great platform for scaling your business online.

So here’s the outline for our presentation. First, what is e-commerce and how can it help your business? Then we’ll go over the key differences between e-commerce platforms and regular website builders. Then we’ll highlight the key benefits of Shopify as well as why you should consider Shopify. Finally, we’ll highlight some additional resources for getting started So with Shopify, as well as eCommerce in general, before we actually conduct a live demonstration of opening up a business on Shopify, we’ll conclude the session and open up the floor to Q & A.

What is e-commerce? Since then, as we all know, e-commerce has taken off.

Statista predicts that by 2024, the internet will account for 21.8 percent of global retail sales.Now, if you’re a business owner looking at the statistics, the way you should look at this is by understanding by 2024-21.

8 of your sales, 21.8 of your sales, will be made by your competitor over the internet if you’re not online, so you’re losing maybe a fifth of your revenue there, which is not good at all. So I hope by the end of this presentation, you’re at least here, at least you have the inspiration to get started online, whether it’s not Shopify or any other e-commerce platform.

It doesn’t really matter as long as it suits your business needs. So what are the differences between regular website builders and e-commerce platforms? Regular website builders are generally used to share information over the internet.

This information could be in the form of a blog or a portfolio. It could be just general company information, such as business location, hours of operation, or legal documents. On the other hand, an e-commerce platform enables the business owner to sell products and services and accept payments online.

So why use Shopify and will Shopify fulfil your eCommerce needs? Shopify is quite beginner-friendly. It allows business owners with no web design experience whatsoever to get started with their no-code, drag-and-drop website.

Building functionality is as simple as adding sections to a web page such as images, text, and videos, and the plans start at just $29.99 per month. Shopify lets you launch a store with unlimited offerings, and its knowledge base is quite large.

You could learn more about Shopify and e-commerce through courses, videos, and articles. You can also access many tutorials on YouTube. For example, if you don’t know how to add a product, you can just enter it into YouTube and you’ll have many videos available for you to watch and walkthrough, so the benefits of using Shopify Shopify is quite mobile-friendly when you create a site on Shopify.

It’s automatically optimised for your mobile viewers, so you’re not going to have to go in and edit fonts and change the sizes of certain things. Shopify does that for you, and it’s really good. Shopify’s website speed is pretty good as well.

Shopify can be known to be quite fast. Shopify enables you to actually manage all your digital marketing on Shopify, and what this means is that you can connect your Shopify account to your Facebook and Instagram pages, for example, and you can sync product data.

So when you go to post on Facebook, instead of re-uploading photos and titles and descriptions, you actually have all that readily available, and this can be done for your Google account as well as even your eBay and Amazon seller accounts.

So this really speeds up the process and it makes everything organized. The transition is quite seamless too, and last but not least, Shopify offers 24-7 live support. If you run into any problems or have any questions, you can just reach out to Shopify support via chat or phone and you’ll have a customer service representative readily available to help you. Here are some additional resources for getting started with Shopify. If you’re brand new to e-commerce, I’d highly recommend looking through these resources here and making sure you understand what makes a great colour palette, great typography, a good logo, a great logo design, because you don’t want to be.

You know, in the middle of creating a website or building out a marketing channel, but you built it up based on a weak foundation, so make sure we get the foundation strong and then we can go from there.

Here’s the five-step process to creating and displaying products on your website, which we’ll go over in a second, and last but not least, before you launch a website, make sure you check off all these items.

Without further ado, this will really give your website a professional look. Let’s get started with the lab demonstration, so we’re going to go over to and start a free trial, so Shopify allows.

Shopify gives you a 14-day free trial before they prompt you to pick a plan. Now we’re going to enter our store name. So our store, we’re going to call it. Ms. Msi t-shirts now, in case you’re wondering, so so this.

The domain actually serves two purposes. Number one, it says it serves as the default domain. So when you get into Shopify, you are able to connect your own domain from any provider. That provider could be Godaddy or Google Domains, for example, or you could actually buy the domain from Shopify itself, so this just serves as the default domain.

But what it also serves, as you could think of it as maybe like your customer ID, So when you chat with Shopify and they ask you for your URL, you’re not going to send them Msi t-shirts.

You’ll send them msi, because that’s how Shopify identifies your store. Okay, so tell us a little bit about yourself. Are you selling or just playing around? Do you want to sell products through dropshipping? It won’t be in addition to your Shopify store.

Where else would you like to sell online? I’m not sure. Yet, what is your current revenue? I’m just getting started, so zero and which industry will be operating in, so msi t-shirts will be operating in the clothing industry, and here you just fill out your information, so first name, last name, address, and then you check off.

If this store is a registered business or not, but in our case it isn’t, so leave that unchecked. I’m going to give this a couple of seconds to load up and we’ll begin in no time. There we go. So as you can see, the Shopify back end is quite easy to navigate.

So, let’s start with the home tab. So, the home tab is pretty much here just to give you notifications and, um, any urgent updates. That, um, you know, needs your attention.

So, in our case, um, since we haven’t started yet, they’re letting us know that we’ve completed zero out of 11 tasks, and here they mention what those tasks are, such as adding products, designing the store, adding a domain, etc.

They also offer some videos, courses, and insights as well, so you’re not going to spend too much time on this home tab. But I’d highly recommend browsing through every now and again just to see if there are any new tips or resources available to help you out. We have orders, so once a customer makes a purchase in your store, their information will be put here.

So what they ordered, when they ordered it, how much or how many, how much quantity they ordered, etc. Here we have products, which we’ll get into in a second. I’m going to show you how to add a product.

Here you can manage all your customers, so when somebody purchases a product frequently, their information will automatically be put here as well. As you can add your own customers or import customers via CSV here, you have your website analytics, such as total sales, total online sessions, and recurring customer rate.

So basically, if you’re able to understand what these represent – and you can derive insights from these analytics – this will make you that much better of a marketer and a web designer, because you can see, for example, online sessions.

How many people are on your site at that moment or what is your returning customer rate? This marketing overview can provide insights into how many of your customers are recurring customers.

You can manage your marketing over here, so, for example, Shopify actually creates an abandoned, abandoned checkout email for you. So basically, what that is is when a customer adds a product to their cart, but they don’t check out in, let’s say, three days or whatever.

It’s set up so they’ll automatically receive an email, and it’s branded, so it’ll show your business name and stuff like that, basically to remind them that there’s a product in their cart discounts. So you can create a discount for specific products, the entire store, or even specific, um, specific customers, and you can add them to [music], certain, even certain collections.

Last but not least, we have apps. Apps are third-party integrations that not only extend the functionality of your website, but also your overall e-commerce.So an example of an app would be a currency converter.

Let’s say you serve pro. You serve customers in Portugal, and when a Porsche or a customer lands on your website from Portugal, instead of seeing your prices in Canadian dollars, they’ll see them in euros, which is a lot better for them.

So they can understand, you know, how much this product actually costs in their own currency. So that’s it for the tabs here. I’ll get into these tabs in a second for sales channel.

But first let’s talk about adding a product. Adding products is quite simple. So just click on add a product, and here we’re going to put in the title for our product, get a product description, and we’re going to price this at 39.

So we can charge tax on the product, and we can add it to our inventory for inventory purposes. We can add a SKU number or barcode number. We can track the quantity. So let’s say for this product, we have 30 in stock for shipping purposes.

We need to check off that this is a physical product. For the purposes of customs, we can now add the weight here. We select the country of origin. You can put in your harmonised system code as well as if the product has variants, so long as it has

Other options or variants include colour size, product material, or style, but in our case, colour is the most important. We can add those options here, so it could be black, red, black, red, and green. So when the customer clicks on the product, they can pick these variants.

So that’s our first product done, and we’re going to add two more products. Add a product, any sex, baseball jersey, here’s the description, I’m going to add the photo in this one: we’re going to charge 69.

99 to save and finally, I’m going to add the last product description. I’ll add our media here, unisex baseball tee, and for this product, charge 29.99, but we’re going to let our clients know that it’s on sale and it was originally 39.

So when they see this product—when they see this product—it’ll show the 39.99 with a line across it. letting them know that it’s on sale and that they should act quickly if they want it. Otherwise, it’s going to return to full price.

So that’s how you add a product. Well, we didn’t, um. We didn’t update the inventory quantity here. That’s why it says zero in stock. So now we’re going to tag these products, and basically, what a tag does is basically group the products together based on certain commonalities.

So, for example, what do these three products we’re going to cut, when we’re going to group these three products together? So what do they all have in common? They’re all baseball related, so we’re going to go to more actions here and add tags.

I’m going to tag it as “tag them as baseball.” One other thing we’re going to do is, as you can see here, they’re in draught mode, right, so we’re going to go to more actions and activate them. So you go to set as active, and now these products are available for us to put on display on our website if you’re on. If they’re on draft, you can’t display them on the website, because it’s still in edit editor mode.

So now we’re going to go to collections. Basically, the purpose of a collection is to group products together based on their commonalities, like I mentioned, so, for example, if you’re selling hoodies, t-shirts, jackets, and shoes, and you have a customer who is only interested in shoes, you want them to see your whole.

You know all your merchandise. You want them to only look through shoes, and then you can pick based on what they want. So first, let’s delete this collection. This is just a default collection.

Shopify It comes with Shopify, so create a collection. We’re going to call this collection “baseball merch.” We’re going to describe it as this baseball merchant, dice, or adults. Now, here, collection type, there are two types of collections. One is where you manually add products to your collection, and the other one is where you automate the process and you do it automatically via tags. So we’re going to automate the process because we want to speed up the process. We want to speed things up, and, as you know, time is money.

So what are the conditions? The products must match either all of the conditions or any of them. In our case, since there’s only one condition, there’s only one tag, so it’s going to be it.

Isn’t it true that it makes no difference which one we pay? There’s only one condition.So here’s the condition: product tag is equal, is equal to and, if you remember, tagged it as baseball. So when we hit save, you’re going to see all three products under this cut under this collection – and there you go, all three products are here: Okay, now let’s get started with designing the site. Before we design the site, we need to pick a theme. A theme is basically a template that can be customised to suit your brand.

So go ahead and take it. You can look at this template and certain and some templates suit your business requirements, and then, when you download the theme, you can further customise it by changing colors, putting one on top of the other, removing a section, or adding a section, as I’ll show you in a second, so instead of going through here to explore the themes, we’re actually going to go to themes. Then we’re going to select all the themes. So here we have 81 themes to choose from, which is a lot, but we can filter down, we can drill down and get the theme that really suits what we’re looking for.

So, let’s start here. Catalog size: are we looking for a small catalogue or a large catalog? In our case, we only have three products, so we’re going to go for a small catalog. Which industry are we operating in? Msi T-Shirts is operating in the clothing and accessories industry.

What kind of layout are we looking for? Are we looking for a minimal layout or a context-original? I think a minimal layout suits my brand better and for design. Are we looking for a classic or unique design? For me? It doesn’t really.

So it doesn’t really matter, but what does matter is the price, so Msi t-shirts just started up 14 minutes ago, and we don’t know, we don’t really have a lot of cash. So what we’re going to do is we’re going to select a free theme.

So – and this is sorry, here’s um – we filter down further, we’re left with one theme, so I’m going to check out this theme and see if it suits what I’m looking for. So some themes have different variations, and basically, variation means that the design will be the same.

It’s just, um, okay, the design won’t be exactly the same, but you can customise it and make them look exactly the same. So you’ll have different things, like the layouts will be different. Some of them will be on top of each other, or like, instead of having an image, you’ll have a slideshow on top and either one variation, or a slideshow at the bottom, in a different variation.

These ones look These look pretty much alike. The same, but since we’re since we’re in the fashion industry, we’re going to start off with, um, we’re going to use the fashion variation of this minimal template.

Let’s view the demo store. What’s great about viewing the demo store is that you can actually interact with it. As if it’s a real website, so you have, they have all these products here, and let me, let me check out this collection here. It looks pretty good.

I ’M I’m really impressed with this theme. I can click on a product. You see this zoom functionality when you hover over the image, and I can increase the quantity here in their case because they have the variance, so in their case it’s size.

But in the case of MSI t-shirts, for one of the products, it was colored. I’m going to buy this product and it’s going to take me straight to the checkout, and then their customer will fill out their information here and they’ll continue to ship it.

So yes, um, I’m really impressed with this theme, so I’m going to install it for my business fashion at the theme library. Just give it a few seconds to load up here. Now we’re going to customise it. So this is the theme template.

As you can see, we have a slideshow here. On the left-hand side, if you can see my cursor, you have a featured collection. You have an image with text, you have another image with text, you have a map, and then you have your footer here at the bottom.

Now, let’s look through the sections we have available to us to add to this design. We have custom HTML. If you want to insert your own HTML, you can do so. If you have a blog, you can insert that as well. Sort of a collection list, so let me show you what a featured collection is. It’s basically, four products shown here.

So when we select the baseball merchandise collection, it will show all the products in that collection, but what a collection list is, instead of showing products, it will show whole collections.

As you can see here, these are collections. These aren’t individual products; when you click on them, you get to individual products, but a featured collection will just display those products in an individual gallery.

If you want to showcase images, such as maybe artwork or something like that image with text, as I showed you already a featured product, if you want to showcase just one individual product, you can do that in the newsletter.

We already have that in the footer, but if you’d like to have it on your website on your page, you could do that as well. You can add a map because this one is already there, and last but not least, rich text, which is essentially an image with text.

However, there’s no image, so those are the sections you have at your disposal. You can, you can, as well as a video, so this is a section for this theme. Specifically, now, each theme could be different.

Each theme is different, so we can rearrange these. We can move these around and, you know, add some new sections or remove some sections. So this is what we have at our disposal for this team.

So let’s add the products, so we’re going to go here into the feature collection and we’re going to change this change collection to baseball merch. I’m going to click select. So, as you can see here, there’s an empty gap.

That’s because here under products per row we have four. Now we don’t want four, because we only have three products, so when we drop it down to three, it centres them and looks a lot better. Now, you’re able to add five products per row, and when you’re out, you’re able to add six rows.

If your collection contains more than 30 items, you can display up to 30 of them in this section.If you need to, maybe you can add another section to display more products, but in our case, we only have three products, so we only need one row to display three products.

Let me change this headline to “baseball.” Okay, so you can. You can decide to show. You can showcase the product vendor here now. In our case, this is quite redundant because, well, this is our website.

So the only real reason you’d want to show the product vendor is if they’re a third party. So we’re going to uncheck that so we can show the sales circle that looks pretty good. We can show the sold out circle now in this case because I didn’t add any inventory to either of these products.

It says sold out, but we’re going to check that and we can decide to centre the text below the images or keep it aligned to the left. So, let’s just see how that looks. I think that looks a lot better.

So we’re going to keep that. So that’s how you add products. Let’s talk about adding a logo. So we’re going to upload our logo and select that now they’re recommending 450 by 200 pixels and, of course, that’s way too large.

So let’s try 200. I still feel that it is too large. Let me try 100 pixels. That looks perfect, so we’re going to keep it at 100 pixels. Now we can. We can play around. We can actually move these items around. We can see what we like.

So we can center, so we can centre the main menu below the logo, so the main menu here, the home, catalog, and contact link, and we can centre it instead of left aligning our logo. We can centre that. Let’s see how that looks.

No, I like the other one, too, so I think this looks pretty cool. You see these divider lines above and below the navigation. We can keep that or remove it. I think I’m going to remove it here. You see the announcement, so you could announce something here. You can make an announcement, or you could remove it.

I think I’m going to keep it and I’m going to put free shipping above 28 dollars. You can paste the link, maybe to your privacy policy or whatever, whatever is relevant based on the text here. Let me save that before. It’s always good to keep saving your work, so you don’t lose it. So one thing: I’m going to show you, um, before I show you how to customise the footer is when you’re adding a product photo, or a photo.

So we’re going to this slideshow is not this. Isn’t this true that this isn’t necessarily going to be our product? This is going to be, you know, a slideshow, maybe showcasing our store and stuff like that.

So let’s say you don’t have any images readily available, and in my case, I don’t. We just started right, so I’m going to go under free images and I’m going to type in clothing. This suits my brand, and the thing is, these photos are royalty-free stock photography, so this is actually completely free for me to use, and they’re all high quality photos.

So I can look through – and I like this photo here. I’m going to select this. You can see it’s a little bit dark because there’s an overlay opacity and that’s to showcase the text here. So I could increase this.

If you increase 100, it will be completely black, then drop it down to zero. It’s very, very bright and the text isn’t very visible. So, let’s keep it back. Go back to 30 and we’re going to add one more image.

This is when time is of the essence. We won’t be able to go through everything, but um, I will show you how to customise the footer. So here we have the payment icons at the bottom. You can. You could choose to remove that. I’d highly recommend keeping it to show your customers which payment methods are available to them.

And here, if you go to the theme settings, we can actually add social media icons. So you can. You can see that there aren’t any right now, but if we go here to Facebook, for example, and go to Facebook dot com forward, slash Msi t-shirts, there you go, it auto populates.

For your information, we also have a Pinterest account: [, music], dot, forward, slash msi t-shirts, so yeah. So when the customer is looking through our website and they click on one of these icons, they’ll be directed straight to our social media page.

So here we can also customise the text here on the top, so, for example, instead of seeing links, we can say legal documents, legal pages, or just legal. Save, that’s how you customise the header and footer.

Now, how do you, how do you change this navigation? It’s quite simple, and due to the time, this will probably be the last thing in our presentation, so main menu. Actually, let me just show you here, so actually, oh so now we’re working on this minimal theme.

What you’re going to need to do is publish it. Publishing it won’t activate it. So what it’s going to do is make it your main theme. So this is the dawn theme that was previously done. It was autumn, as um downloaded by default.

It will be activated but won’t be So let’s go to navigation and, as you can see here in the header, we have home, catalog, and contact. So the main menu represents the header menu. So in the main menu, we’re going to remove a contact, save, and we’re going to add it into our footer, protect, so contact, so yeah, under pages you’ll find a contact, then we’re going to hit save, and when I reload this, you’ll no longer see contact up here.

Where did it go that it’s down here? So that’s how you edit the navigation, um. I think I have a few more minutes. So, lastly, I’m going to show you where this is where you take care of all your administration.

So your billing, your payments, shipping taxes, but one thing, one thing which is really great about Shopify is that most of us aren’t lawyers, and we’re actually able to generate our own legal documents here, so, for example, our own policies here.

So if you need a refund policy, you just create one from a template – and here you go, you go here, so automatically it’s basically giving you, it’s letting your customers know that you have a 30-day return policy, but if maybe yours is 15 days or 20 days, you can change that privacy policy. You can customize, you can auto-generate from here, same with terms of service and shipping policy. You’re not able to do that.

Um, so you’ll have to add your own shipping policy and that’s about it with getting started with Shopify. To tell you the truth, I barely scrape the surface of what Shopify is. I think Shopify is very easy to get started.

However, there’s so much to it, and the thing is, it’s actually growing and, um. I mean this year, this year alone. Shopify is already announcing some new updates, and I mean, it really is an e-commerce powerhouse, and you know, if it suits your business needs, then it’s definitely worth the 29.

99 per month with a one-time investment off. Thank you for joining, and if you have any questions, I’m on your side. Awesome! I’m sorry about that! Awesome! Solid thanks! So much for that presentation, um, so we’ll jump right into the question and answer actually! So our first question: can you please talk about domains? Yes, so um, so basically a domain name.

Is your website address, for example, If I type that into the address bar, I’ll be taken directly to or, for example, mrs. the features unlimited dot, I’ll be taken straight to that website.

Without having to go through Google searches, you know when you type in something into Google, you have the first search, the second one, the third one, the fourth one. Instead of that, you will just go directly to that.

Um, to that page, and now you can get this domain, you can buy your own domain from one of the many providers available.The most famous one is Godaddy. There’s also Google Domains, but you can also buy them from Shopify itself.

Shopify enables you to actually purchase a domain name from there now. It can only be used exclusively by one business. You can’t have multiples, you can’t have multiple administrators of the domain.

You can have multiple owners of the domain. So if I type in, I can only land on one page. I can’t land on two different pages, um. I hope that answers your question. Okay, thank you.

The next question Um, can you add affiliate product links on Shopify affiliate product links? Yes, there is a third. There are multiple third-party apps for affiliate marketing. One I know of On the top of my head is a simple affiliate.

Where you can, where a customer can actually sign up for an affiliate programme and actually promote your products, but with regards to promoting another company’s product, you can also do that as well.

So you can list the product. Let’s say you are an Amazon affiliate. You can list the Amazon product on your Shopify store and the link instead of when they click the link. They go to your product page. They are actually taken directly to Amazon.

com and they can purchase the product and you can receive a commission. So you can do it. Can you do affiliate marketing yourself, or can you actually allow your customers or anyone else to do affiliate marketing for you? Okay, I guess that’s a good segue into the next question.

Umm. Can you provide any beginner tips or pros and cons of selling on Amazon, okay, uh, beginner tips and pros and cons? Okay, I’ll tell you a huge pro: you’re able to store your products in an Amazon warehouse.

So when a customer actually goes through Amazon and, let’s say, they’re interested in your product, Amazon will deal with packaging, shipping, and labeling, and not only that, they’ll remit taxes on your behalf.

So that’s a huge pro, and also another thing you have to understand is the difference between selling on Amazon and selling on your own website. Now I highly recommend both. You know, but Amazon people, their credit cards are already plugged into Amazon, so they’re there to shop.

I mean, with your website, they have to find it. They have to either have a high domain authority and seo for them to find it or they need to be. They need to be referred to them. On Amazon, their credit cards are plugged in; they’re there to shop, so they find your product and purchase it.

Amazon will deal with the rest. You don’t have to deal with any logistics. Obviously, that comes with an extra fee. You could also, you know, That is called “FBA Fulfillment by Amazon,” but you can also do the fulfilment by merchant option.

When you actually have the merchandise yourself, and when a customer purchases it off of the Amazon website, You deal with the logistics as well. So that’s a major pro. The con is that it can be costly, um, depending on which product you’re selling. If you’re selling heavy – like, you know, heavy merchandise, then obviously it’s

The shipping fee is going to Take us take its toll on your profits, but if you’re selling light products, maybe t-shirts or you know, um, I would definitely consider it, highly highly highly definitely consider selling products, definitely consider Amazon, and, like I said earlier, you can actually stink your product data from Shopify onto Amazon.

So it’s really great. Okay, awesome! Umm. How do you link your Shopify account to your Pinterest, Etsy, Instagram, or Facebook account so you can go to them? So if you remember, if you remember, when I was showing you settings, there was, under those tabs, like there was billing payment and shipping taxes, there’s one that says “sales channels,” so sales channels.

Basically, it’s not an app that necessarily extends the functionality of your web design. Um, as I said before, that is what an app is. A third-party extension is actually, well, it’s an extension of your e-commerce because you’re actually now using another platform to sell your products.

Apart from your Shopify, you’d go there and you’d, um, connect your Pinterest account to your Shopify account so you can sync information. So you can um, seamlessly move information between the two platforms. Okay, next question: um, what’s the difference between having a Shopify website and having your own website? So Shopify is, um, a website.

Shopify allows you to drag and drop items onto the web. To create your own website, create a page that holds your own website from Scr. You would have to code it yourself. You don’t need to know HTML, Java, CSS, JavaScript, and other programming languages to take care of the backend, such as databases and things like that, and you really need to be an expert for that, which is what Shopify allows you to do for 29.

99 dollars per month that they do all that for you? All you’re doing is dragging, dragging, and dropping um. So that’s the difference between a Shopify store website and creating your own custom website. Yeah, and I guess that if you were to have your own custom website, let’s say you outsource that to someone, um, anytime you want to make a change to it.

You’d have to contact that person right away to make all those changes, whereas, with the Shopify website, you’re free to kind of go in on the back end and change things yourself. So that’s another pro as well! Absolutely! Okay! Umm! How much does it cost to set up a one-u.m. to set up a Shopify e-commerce website, so the initial plan is

The basic plan is $29.99 a month. There is a Shopify light plan, which is 9.99 a month, but that only gives you a product page. It does not provide you with anything of the sort. The whole website with the contact us page is great, but what you could do is integrate that product page with another platform such as WordPress, Squarespace, or Wix.

So if you don’t want to pay 29.99 a month for Shopify, but because you’re using WordPress, which you can even purchase at three dollars a month, but you don’t like Shopify’s e-commerce, because you know, it’s quite tough to navigate,

Can you buy a shop where you can buy it? You can subscribe for 99. Sorry, 9.99 a month with a Shopify product page, and you can integrate that with your WordPress site, and the integration is pretty simple.

You can just, if you need to do that, just go on YouTube and find it. It’s really easy and if I can add to that, um, in your opinion, do you think the simple plan is enough for anyone starting off or basically looking at any other plans? No. 100 is 29.

If you’re not a small business, if you’re like a medium-sized business, then that’s a different story, but if you’re just starting out, 29.99 a month is more than enough, especially because you have so many integrations and all, I mean, it’s really endless, I mean, I forgot to mention this, as of May 2020, Shopify announced that they have over 4,200 third-party applications available in their app store and that’s as of May 2020.

So it’s January 2022. Now, so, I mean, it’s a lot of apps, yeah. What about the “shop here” program? Would that be an option for business owners? 100 um? If you’re looking to sell products online, contact this shop here and they’ll build a website for you from the ground up and teach you how to use it.

You’ll have maybe two meetings with them, um, towards the end of the program, and these are like an hour-long each, where I’ll just show you step by step by step, I mean, I’ll just give you a 30-minute overview, they’ll go step by step, they’ll send it to you to get started like now.

This whole program can take a week and a half to two weeks just to get started. You know, product photos, product titles, descriptions, prices, and about us page, a logo, and that’s pretty much it, and you’re good to go and they’ll do the rest.

They also have uh.’ll also give you marketing tips and there are also some other incentives as well. I highly recommend that program, and just to add to it, um. It is a free program, so um, if you are just starting off and you need some help, just designing your website and getting started on your shop.

Uh, Shopify. The shop here program, which is also part of the digital main street program, Um, is a great resource for you and, um, we’ll highlight, we’ll highly recommend that program. I’m just going to add the link to it in our chat so that I’ve actually just dropped it in.

Oh, you did okay, perfect. Then you can sign up: hello awesome, um, so the next question, uh, What is it like? What are the cyber security measures in place at the back end to ensure secure payment processes? That’s a quick test.

It’s quite a technical question. Um, Shopify is known to be very, very secure, um, very secure and, I believe, is hosted on Amazon AWS, if I’m not mistaken, or maybe it isn’t anymore, I’m not sure um. That is a technical question.

If you’re, you could, um, you could contact Shopify and ask them directly, but I’ll tell you. Shopify is known to be very secure compared to other ones, so definitely Shopify. If you’re looking for security, maybe Shopify might be the way to go.

Okay, um. Another question that came in, um, where would you apply for your HSTC license or certificate? So if you go to cra, um, cra gs, you can type in gst, jsc, hsc, registration, cra, you can go, you’ll go in there and the process doesn’t take long.

You just add your business information and your business license. You have to register your business, then you get your hst, gst, and hsc numbers, and then you’d um. And then, when you go, as I showed you in the settings,

How you have the billing, the payments you go under taxes, and we click to set up taxes under the Canadian flag. When you select it, it will actually auto populate for each province, ensuring that each province has its own taxes.

So Ontario, Alberta, British Columbia, it’ll. If you need any help with that, you can contact Shopify support and they’ll help you out. Um, and just another reminder that we are here.

Till 11 a.m., so feel free to continue posting your questions in the chat. So, moving on to the next question, the video portion, um, How long is the video portion of each video? You can add “um, yeah” and then this follow-up question, but we’ll answer that one first.

So how long is the video that I can actually, um, upload on my site? So what the video is, um, you’ll be prompted to add your Youtube or Vimeo link. So, no matter how long the YouTube video is, you can’t really um for that.

You can’t actually add your own video from, like, your gallery or from your, uh, device. You need to connect. You need to put your video here. Your Vimeo or YouTube link

Do you need to open a YouTube account as well? Yes, and what can you do now? Let’s say some videos. You only want them on the website. You don’t want them on your YouTube. No problem, Page! You can just go on YouTube and select “private” instead of “public,” so it’s on your YouTube channel, but it’s actually not available to the public, but it still has a URL.

So you can put that URL into Shopify and then you can have your video, okay, awesome, and then a follow-up question to that. Can you post those videos to sell those videos for one time, for you only on Shopify, um, sorry, um? Okay, let’s see, can you post the video to sell? I guess from the video for a one-time view on Shopify, okay, so now speaking on YouTube, I know there’s a way, like if I’m selling merchandise, in my case, msi MSI t-shirts.

We could actually sell our products on youtube, so when they click on the youtube link, they can see products on youtube. I’m not exactly sure what your eligibility criteria are for that, but what you could do is if they land on that video.

You can, in the description section, have links to certain products. Umm. You know, certain discounts are discount offers, so it’s actually extra real estate to promote your brand on certain products.

Okay, so next question: once it’s established, is it possible to change your theme as your business grows? Absolutely, so you do. Is this, and as I showed you, so remember, um, if you remember correctly, when we used the minimal theme, the dawn theme was preinstalled.

So, while we’re working on the minimal theme, the dawn theme is the one being shown to our customers. Well, it wasn’t being shown because we didn’t activate the site. But it’s as if it’s the active theme, so what you do is, let’s say, um.

You want to change the theme. You’d keep that theme active while, at the same time, you’re working on the new theme. Once that theme is ready to go, you’d activate that one, and that one is only going to be shown here.

Customers: Okay, awesome: Let’s see, um, we don’t have any more questions at the moment, but we do have two more minutes, so we’ll stick around. If anyone wants to send in any last-minute questions through the chat, please feel free to do so.

We are here until 11 a.m. Okay, another question came in, um, Can you add some multiple services that aren’t really from the same field, um, so different, so services and products from different niches and stuff? Like that? That’s what I’m assuming? Yes to the question, um, yeah, so um.

In my case, you saw I was uploading, uh, baseball, like t-shirts and jerseys. I mean, I could have uploaded cell phones as well. I wouldn’t necessarily, I mean, depending on your business, um, yeah, so it’s possible if you’re looking to, um, okay, if you’re looking to create, um, actually yeah.

So, if you’re just looking, if those are your products, then yes, but if you’re looking to create a marketplace of products where third-party vendors and stuff like that are available, maybe Shopify isn’t for you.

But if you’re just looking to sell multiples of your own products, go ahead: okay and um. At the beginning of your presentation, you suggested six resources that we should check out. I think the person is just asking if we can email them out afterward.

Umm. Definitely, we were more than happy to email that into our email, that out to, oh, my god, sorry, into our resource email, that we do send out at the end of the presentation, and it also includes a recording of this webinar, so um.

These will be available in both the email and on our website. Yes, just a quick little reminder: we do have a part two to this Shopify webinar on Thursday at 10 a.m., so if you are interested in signing up for that, I’m just sending over the link, so feel free to sign up, and we would love to see you there as well. Yep, and I guess someone just needs a quick little clarification as well on that.

Something that you had mentioned, so you said that you could, um, set it. You could open a YouTube account and set a video to private, and then use Shopify to advertise and charge. Is that correct, yeah? So when you’re probably private, it’s not actually shown on your YouTube channel, but it creates the link for you to put into Shopify and display that video on your shop, okay, and then yeah, like um.

You can add your product links, discounts, and other things like that. Okay, awesome, and then um. How do you get the information attached to your Shopify account to get payments, for example, visa or multiple choice? It’s real! It’s really simple, so, Shopify payments, which is the default payment.

The Uh option has Visa, MasterCard, AMEX, Apple Pay, Google Pay, and all of these. All you need to do is click on setup and just put in your banking information and you’re done. If you shop, they’ll charge you a 2.4% plus 30 cent fee per transaction. So you don’t pay an upfront cost. You pay when you make a sale. It’s actually lower than their 2.9 percent fee, not too long ago. They also offer PayPal.

They also offer other alternative methods, like, um, yeah. There is a lot. There are a lot of payment gateways available to you, but it’s as simple as just adding your payment information. No issue. You can contact Shopify and they can help you all throughout that process as well.

What about payments via email? Is that possible? E-Transfer uh? Maybe because there’s a list of alternative payment methods, it could be, uh, I’m not 100 sure about that. No worries. Okay, So at this time, we don’t have any more questions.

Um, I’ll wait around for a few seconds to see. If there are any more last-minute questions, if not, we’ll wrap this webinar up for today, okay, seeing as there are no more last-minute questions, um.

Thank you, Sally, for the wonderful presentation, and everyone else. We do have a few upcoming webinars as well. So, as Shana mentioned, there is a part two to this webinar. It’s the how to optimize your Shopify store that will be held on January 13th at 10 a.m.

For more information on how to use TikTok for your small business on January 19th, how to use Mailchimp on January 26th, as well as how to optimize Google My Business on February 2nd, feel free to head over to for events and yeah. You can find the registration links there for everyone. Thank you for attending today’s webinar. See you on Thursday at 10 a.m. Bye! everyone!

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