Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]

bG9jYWw6Ly8vZGl2ZWltYWdlLzVfd2F5c19BUl9pbmZvXzIucG5n - Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]

While VR is the future, which will eventually facilitate the metaverse and more immersive digital experiences, AR is also playing an increasing role in advanced consumer connection, with a range of AR tools already transforming the eCommerce process, and providing new ways for customers to ‘try on’ products and get a better sense of what…

Meta Implements New Policies to Protect Consumers and Businesses from Fraudulent Reviews

eCommerce brands take note – today, Meta is launching a new Community Feedback Policy in the US, which will provide more specific parameters on what’s allowed within customer reviews and feedback published in the app. The new policy has been created ‘to ensure that reviews are based on real purchasing experiences’, while also keeping fraudulent and…

Twitter Announces ‘Innovators’ Ad Agency Awards for 2022

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the best ad campaigns on the platform, rewarding the talent involved, while also helping to provide…

Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection and more, providing an extra level of assurance for Reddit’s ad partners. As explained…

Snapchat’s Developing a New ‘Snapchat+’ Subscription Service, Offering Exclusive Access to New Features

Amid rising revenue pressures, which forced the app to company a profit warning last month, Snapchat is exploring a new potential monetization pathway, via a new subscription service called ‘Snapchat+’ which would give users access to new a range of exclusive and experimental app features and tools. As you can see in this example, shared…

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