TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging

Yes, digital platforms are where everyone is consuming media these days, with more people spending more and more of their time using social apps to stay connected and entertained at all hours of the day. But that doesn’t mean that traditional TV is dead. As noted by TikTok: “Despite viewers having more options, Linear TV…

Philanthropy: How Groundswell is Reimagining Corporate Giving

Nearly every industry has undergone some type of transformation in recent years. Yet corporate philanthropy has remained remarkably unchanged. However, it’s finally getting a fresh, modern overhaul thanks to one innovative company. Taking a Second Look at Traditional Corporate Philanthropy For generations, corporate giving has operated under a very systematic process. Businesses interested in donating…

Meta Announces Speakers and Agenda for Next Week’s ‘Conversations’ Business Messaging Conference

Meta’s holding its first ever ‘Conversations’ business messaging conference next week (5/19), where it will showcase its latest innovations and coming upgrades for its messaging platforms, which now cumulatively have over 2 billion users. And it’s bringing out the big guns for the event, including CEO Mark Zuckerberg, who’ll deliver the main keynote address, along with…

Musk Says Twitter Deal ‘On Hold’ Pending More Data on the Actual Number of Fake Accounts in the App

The action continues in the Elon Musk Twitter takeover push. Early this morning, via, of course, a tweet, Musk announced that his proposed purchase of the company had been temporarily put on hold pending additional details from Twitter to support its claim that spam and fake accounts represent less than 5% of its users. Musk…

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