Month: April 2022

Snapchat has held its annual Partner Summit, where it announced a range of new tools and features , including advanced AR tools for eCommerce brands, improved systems to help more businesses create AR experiences, and a little drone called ‘Pixy’ that will follow you around and upload the video to the app. Which is probably…

Twitter has shared its latest performance update, and with the Elon Musk takeover pending, it’s a much more transactional affair this time around, versus its usual quarterly reports. As per Twitter: “In light of the proposed transaction with Mr. Musk, as is customary during the pendency of an acquisition, Twitter will not be hosting a…

More users are getting more time to film their Reels clips, with Instagram expanding its test of 90-second Reels to more users. As you can see in this example, posted by Jonah Manzano (and shared by Matt Navarra), some users are now seeing the option to create Reels of up to a minute and a…

What if you could add a still image and a GIF to a single tweet? What about video as well – what if you had the capacity to attach all three different content types to your updates, so you could showcase different elements within each post? That could be coming soon, based on this discovery…

TikTok has announced a range of new features to celebrate Asian and Pacific Islander Heritage Month, including a showcase of API creators as part of the next stage of its ‘Trailblazers’ program, as well as new in-app stickers to enable users to take part in the event. The main focus is TikTok’s Trailblazers initiative -…

Acquiring new customers gets more focus in marketing circles, but keeping those that have already made a purchase is just as – if not more important, and in order to do that, you need to have a retention strategy, which not only looks to maintain connection and engagement, but also meets each audience’s evolving needs…