Google Adds New Seller Performance Badges, New Pricing Insights for eCommerce Brands

Google’s adding some new tools for eCommerce brands, including a new ratings program for online shopping experience and additional insights into key product trends to help inform your pricing and marketing strategies. First off, Google’s adding a new Shopping Experience Scorecard program, which will provide another way for shoppers to glean more insight into the performance of…

New Study Finds Facebook’s Interest Targeting is Inaccurate Around 30% of the Time

So how accurate are Facebook’s ad targeting options anyway? The platform has made headlines in recent years over its intricate audience targeting process, which learns about your traits and interests based on in-app activity, then funnels that info into its ad targeting engine, enabling brands to present their offers to the most engaged, receptive audience…

5 Things to Know About PPC Advertising on DuckDuckGo

If you are thinking about advertising your business online, the first place you probably think of is Google. So, of course, it makes sense since the search engine giant commands most of the market and billions of monthly searches. However, you have probably noticed advertisements starting to spring up lately for another search engine. One…

LinkedIn Shares and Overview of Key Insights and Advice Shared at its ‘Spark’ 2022 Conference

Earlier this month, LinkedIn held its second annual ‘Spark’ conference, which featured a range of speakers on key topics designed to help LinkedIn members maximize their success. If you missed the event, you can still catch up on all the key learnings, with the full, hour-long Spark event available to stream for free here (via…

23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates

Practicing good inbound marketing means sending emails to people who actually want to hear from you.

But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through.

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LinkedIn Launches ‘Career Pathfinder’ Which Maps Educational Pathways for Professional Opportunities

LinkedIn is looking to help more people re-skill and upskill as we move beyond the pandemic, with a new application called ‘LinkedIn Learning Pathfinder’, which takes you through a basic Q & A process to then help you find a dedicated LinkedIn Learning education pathway for your professional development. The new process, which you can…

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