2022 Social Media Design Trends [Infographic]


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if (window.innerWidth >= desktopWidth) { window.dfp_visibility = ‘desktop’; } else { window.dfp_visibility = ‘mobile’; } var dfpDisplayConfiguration = { “prestitialEnabled”: true, “leaderboardEnabled”: true, “sidebarAdsEnabled”: true, “visibility”: window.dfp_visibility }; if (window.dfp_visibility == ‘desktop’) { if (typeof prestitialAds == ‘object’ && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodayprestitial’, [[500, 300], [640, 480]], ‘paychekgoeshere’).addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodayleaderboard’, [[970, 180], [728, 90], [970, 90]], ‘dfp-leaderboard-desktop’).addService(googletag.pubads()); googletag.pubads().addEventListener(‘slotRenderEnded’, function (event) { if (event.slot.getAdUnitPath() === ‘/21662595662/socialmediatoday/socialmediatodayleaderboard’ && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $(‘#dfp-leaderboard-desktop iframe’)[0]) { try { localStorage.setItem(‘leaderboard_signup_path’, document.location.pathname); 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} else { googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodayhybrid1’, [[300, 250], ‘fluid’], ‘dfp-hybrid1-mobile’).addService(googletag.pubads()); googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodayhybrid2’, [[300, 250], ‘fluid’], ‘dfp-hybrid2-mobile’).addService(googletag.pubads()); googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodayhybrid3’, [[300, 250], ‘fluid’], ‘dfp-hybrid3-mobile’).addService(googletag.pubads()); googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodayhybrid4’, [[300, 250], ‘fluid’], ‘dfp-hybrid4-mobile’).addService(googletag.pubads()); googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodaythankyouhybrid1’, [‘fluid’], ‘dfp-thankyouhybrid1-mobile’).addService(googletag.pubads()); googletag.defineSlot(‘/21662595662/socialmediatoday/socialmediatodaythankyouhybrid2’, [‘fluid’], ‘dfp-thankyouhybrid2-mobile’).addService(googletag.pubads()); } googletag.pubads().setTargeting(“topics”, [“Content Marketing”,”content-marketing”,”Digital Strategy”,”digital-strategy”]); googletag.pubads().setTargeting(“tags”, [“socialmediatoday-tag-advertising”,”socialmediatoday-tag-branding”,”socialmediatoday-tag-infographic”,”socialmediatoday-tag-research”]); if ((typeof divecounter !== “undefined”) && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting(“is_subscriber”, “yes”); } var site = window.location.host; googletag.pubads().setTargeting(“site”, site); var first_path = window.location.pathname.split( ‘/’ )[1]; googletag.pubads().setTargeting(“first_path”, first_path); googletag.pubads().setTargeting(“newspost_type”, “Article”); googletag.pubads().setTargeting(“articleID”, “618771”); googletag.pubads().setTargeting(“slug”, “2022 social media design trends infographic”); googletag.pubads().setTargeting(“is_sponsored”, “false” ); // Make sure we check that we have the things present in localStorage that we want to check before we add targeting on them. // This is what sets targeting on trendline native ad units to make sure we only get ads associated with the // content gate that a user filled out if they visited the page previously. var isTopicPage = window.location.pathname.indexOf(‘/topic/’) !== -1; if(isTopicPage) { googletag.pubads().setTargeting(‘is_topics_page’, ‘true’); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); ]]>

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Looking for new ways to give your social media presence a boost in 2022?

Your visual elements can play a key role, and can help to ensure that your posts and updates stand out in increasingly busy news feeds. They can also improve your broader branding efforts, by building brand recognition and association, helping to connect with your target audience more easily and immediately in-stream.

If you’re considering your visual approach, this will help – the team from Tailwind recently conducted a study to determine the key visual trends that are most likely to resonate in 2022. You can check out the full report here, or take a look at the infographic summary below.

Follow Andrew Hutchinson on Twitter

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