Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers


As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest, Meta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps.…


Meta Launches New Conversational AI Which Learns from Human Interactions, the Next Stage of Bot Development


While the Messenger Bot revolution never took hold like Meta might have hoped, bots are still widely used, in a range of contexts, with many brands now implementing responder bots in messaging apps to streamline their customer connection process. And this could help further bot use. Today, Meta has released BlenderBot 3, an advanced bot…


Meta’s Oversight Board Shows How it’s Helping to Evolve Meta Policies in New Report


The Meta-funded Oversight Board, which provides an alternative appeals tribunal for Facebook and Instagram users in the case of their content being removed or otherwise penalized, has shared its Q1 2022 Transparency Report, which provides a full overview of the cases that it’s heard, the recommendations that it’s made, and how Meta then actioned such…


Reddit Shares New Insights into NFL Engagement in the App [Infographic]


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